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Behind the art of coffee brewing at home, there is a technological evolution that has enabled automatic and manual Espresso coffee machines, thanks to which we can achieve an excellent result in the cup at the touch of a button.
What for us is a simple touch, entails the work of designers, engineers, technicians who created the machine by conceiving it for us and making it easy to use, functional and with an iconic design.
The concept behind the expression 'hidden technology' is precisely this: the technology is there; however, we do not need to see it, it can be deduced from the result.
Smeg is technology that furnishes, and behind the word furnishes lies all the sensitivity and attention paid to people, their needs, and the environment they live in. As a result of this approach, Smeg develops projects together with some of the greatest contemporary architects and designers.
Matteo Bazzicalupo and Raffaella Mangiarotti from the deepdesign® studio have been collaborating with Smeg since 2011, the same year in which they showcased their designs at the Milan Triennale in the exhibition entitled 'L'Anima Sensibile delle Cose’ (The Sensitive Soul of Things), curated by Cristina Morozzi.
"We showcased how technology can have a human aspect. The relationship with humans comes before technology in the service of technology."
Deepdesign®
Prior to their collaboration with Smeg, the two designers created the washing machine with centripetal force, instead of centrifugal force, as it washes clothes as if they had been washed by hand. They invented the broom that bends: it bends so you won't have to bend any more. They designed the hairdryer that takes care of your hair and does not damage it.
"Now the principle of care is already a touch more inside the vision of the industrial product, but in the past [the focus] was on performance."
Deepdesign®
Matteo and Raffaella design small Smeg household appliances, giving them not only a functional but also a symbolic and aesthetic value. These are not robots invading the domestic space, but rather objects that live together with us, coming to life when we use them to make us a coffee, staying on the kitchen island to add a touch of style to the environment.
The ECF01 is a compact manual espresso machine with an iconic design that brings the pleasure of the Italian bar experience into the comfort of your own home.
Design at first sightElegance is expressed through sinuous, minimal lines and matt colours, perfect in any environment to create a unique experience. BCC13 brews up to ten drinks including coffee, caffe latte and milk.
